Scenarios
Practice PM judgment on real decisions from industry leaders.
The Google Local Failure
You're a PM at Google in the mid-2000s, leading a new local search initiative. The Yellow Pages still dominates local business discovery, and while Go...
The FriendFeed Distribution Miss
You're running a follower-based social network (similar to Twitter) with 12 employees - 11 of whom are exceptional engineers. Your team includes the p...
The Like Button Design
You're building a social network focused on discussions and conversations. Looking at the comments on posts, you notice a pattern: roughly 70% of all...
Sierra Pricing Strategy
You're building an AI agent platform for customer service. Your agents can handle customer calls and chats autonomously, resolving issues without huma...
The Management Transition
You've just become CTO at Facebook. Initially, the role involved a relatively small group reporting to you, where you contributed as a senior architec...
The First-Time Founder Trap
You're advising a first-time founder who's struggling to get their startup off the ground. They have a strong engineering background and have built an...
The Go-to-Market Mismatch
You're building a B2B software product. You've been hearing a lot about product-led growth (PLG) success stories - companies like Figma, Slack, and No...
The Satellite Imagery Feature
You're running Google Maps, which has already launched successfully and has millions of users. The core product works well - people can search for loc...
The AI Coding Assistant Productivity Paradox
You're leading engineering at a company that's adopted AI coding assistants (like Cursor, GitHub Copilot) across the team. The promise is huge: AI can...
The Agent vs Application Decision
You're a startup founder in 2025 trying to figure out where to build in the AI market. You're seeing three distinct segments emerging: **1. Foundatio...